# Anta

Anta's Beverly Hills Move: How China's Sporting Giant Plans a Premium Push into North America

Anta opened its first U.S. flagship in Beverly Hills as part of a broader global push following major acquisitions including Amer Sports and Jack Wolfskin, and a proposed stake in Puma. The flagship is a strategic attempt to reposition Anta as a premium, technically credible global brand ahead of the 2028 Los Angeles Olympics, but it faces steep competition from entrenched incumbents and cultural hurdles in North America.

SoBiz2026年2月15日 10:24

#Anta#North America#Beverly Hills

Close-up of a majestic cougar resting on a log in its natural habitat.

Business

Anta’s Big Gamble: Buying a Stake in Puma to Jumpstart Global Ambitions

Anta Sports has agreed to buy a 29.06% stake in Puma for €1.5bn, becoming the German brand’s largest shareholder as it seeks faster international growth. The transaction gives Anta global brand heft but presents integration challenges: Puma already competes in China, the stake is non‑controlling, and Puma’s recent losses highlight the turnaround work ahead.

SoBiz2026年1月28日 07:50

#Anta#Puma#acquisition

Close-up of a majestic puma walking in its natural habitat, showcasing its powerful build.

Business

Anta's Bold Bet: Chinese Sportswear Group to Buy a Near-30% Stake in Puma for €1.5bn

Anta has agreed to buy a 29.06% stake in Puma SE for €1.505 billion, a near-30% holding that confers large minority influence while remaining below Germany’s 30% mandatory-offer threshold. The purchase advances Anta’s global expansion strategy and creates scope for commercial cooperation across product, retail and markets, but also invites governance and regulatory scrutiny.

NeMo2026年1月27日 05:50

#Anta#Puma#M&A