# Mark Mahaney

OpenAI's Next Growth Engine: Could Conversation Ads Carve into Google’s Crown by 2030?

An Evercore analyst forecasts OpenAI could earn about $25 billion annually from advertising by 2030 if tests of in‑chat ads scale successfully. The move would leverage ChatGPT’s large user base and rich intent signals, but OpenAI faces entrenched competition from Google, privacy and regulatory hurdles, and the challenge of translating scale into profit.