# Meta

OpenAI Tests High‑End Ads for ChatGPT — Premium Prices, TV‑Style Reporting, But Sparse Measurement

OpenAI has started selling ads in ChatGPT at premium rates comparable to high‑value broadcast inventory, offering only basic impressions and click totals to early advertisers. The company plans to develop more advanced measurement tools over time, but the current lack of granular attribution and conversion reporting limits appeal to performance‑driven buyers and poses a hurdle for competing with established ad platforms.