# Moutai
Latest news and articles about Moutai
Total: 6 articles found
From Expo King to Tax Debtor: How Deng Hong’s Sauce‑Aroma Baijiu Empire Unravelled
Deng Hong’s Hengchang distillery has been hit with RMB 132 million in tax arrears, exposing the failure of an aggressive, real‑estate style expansion into premium sauce‑aroma baijiu. Flooded by “debt wine,” collapsing retail prices and heavy fixed investments, Hengchang’s plight exemplifies a wider sector correction that is forcing mid‑tier brands to confront inventory, leverage and channel risks.
Exhibition Mogul’s Baijiu Gamble Unravels as 132m‑Yuan Tax Bill Exposes Fragile Empire
Hengchang, the baijiu venture of exhibition magnate Deng Hong, has been hit with 132 million yuan in tax arrears amid collapsing prices, channel breakdowns and excess inventory. The case exposes larger vulnerabilities in China’s premium sauce‑flavour liquor boom, where heavy marketing, property ties and leverage masked weak consumer fundamentals.
Moutai’s Price Rollercoaster: Scarcity Spurs Volatility as China’s Baijiu Market Splits
Feitian Moutai is experiencing renewed scarcity and sharp price moves ahead of China’s spring festival, even as other premium baijiu brands show relative price stability. Online sales at promotional prices are heavily contested but have not significantly displaced offline demand, and producers are shifting to non‑price promotions to stimulate consumption.
Moutai’s Zodiac Reset: Horse-Year Release Marks End of Speculative Boom and a Return to Consumption
Moutai’s Horse-year zodiac release cooled quickly as the company deliberately tightened distribution and pricing, shrinking speculative premiums and redirecting the series toward consumption and collecting. The dual-version product design and timed releases aim to broaden access while protecting scarcity, but channel delays and cautious sentiment mean short-term risks remain.
Moutai Cools the Speculative Bubble: Zodiac “Horse” Release Signals Shift from Investment to Consumption
Moutai’s latest zodiac release, the Horse-year “Ma-Mao,” has seen resale premiums shrink and dealer enthusiasm cool after the company introduced lower-priced and higher-quality dual versions and tightened release controls. The move reflects a deliberate strategy to reposition zodiac bottles from speculative assets toward consumer and collectible products, stabilising prices and emphasising cultural and drinking value.
Moutai Scrambles After Zodiac-Label Typo — A Small Slip, Big Implications for a Sacred Brand
A printing error on Moutai’s 2026 Horse-year packaging turned the character 昴 into 昂, prompting rapid company action to correct supplies and offer exchanges. While the mistake risks minor reputational damage, collectors’ interest in misprints could make the flawed bottles more valuable on the secondary market.