# digital advertising
Latest news and articles about digital advertising
Total: 3 articles found
Google Turns AI Answers into a Checkout: Shopping Moves Inside Search and Gemini
Google is experimenting with a feature that enables direct purchases inside Search and its Gemini chatbot, aiming to monetise AI-driven interactions by turning answers into transactions. The initiative could reshape digital advertising and e-commerce economics, while raising privacy and competition questions.
OpenAI Tests High‑End Ads for ChatGPT — Premium Prices, TV‑Style Reporting, But Sparse Measurement
OpenAI has started selling ads in ChatGPT at premium rates comparable to high‑value broadcast inventory, offering only basic impressions and click totals to early advertisers. The company plans to develop more advanced measurement tools over time, but the current lack of granular attribution and conversion reporting limits appeal to performance‑driven buyers and poses a hurdle for competing with established ad platforms.
OpenAI's Next Growth Engine: Could Conversation Ads Carve into Google’s Crown by 2030?
An Evercore analyst forecasts OpenAI could earn about $25 billion annually from advertising by 2030 if tests of in‑chat ads scale successfully. The move would leverage ChatGPT’s large user base and rich intent signals, but OpenAI faces entrenched competition from Google, privacy and regulatory hurdles, and the challenge of translating scale into profit.