# frozen broccoli

Xibei’s Chairman Rebuts ‘Two‑Year Broccoli’ Claim, Says Premium Frozen Product Costs 80–120% More

Xibei chairman Jia Guolong has defended the restaurant chain’s use of frozen organic broccoli, saying it is a premium, export‑grade product that costs 80–120% more than ordinary broccoli and is rapidly rotated in stores. He rejected claims that restaurants serve “two‑year‑old” broccoli, noting typical use within weeks and emphasizing quick‑freeze, preservative‑free production and full cold‑chain logistics.