# premiumisation
Latest news and articles about premiumisation
Total: 6 articles found
From Flagship to Fizzle: How Xiaomi’s SU7 Ultra Lost Its Heat and Exposed an Ambitious Pivot
Xiaomi’s SU7 Ultra began as a headline-grabbing flagship with record performance figures and rapid early sales, but a sequence of product, service and communication failures precipitated a sharp fall in demand. The collapse exposed weaknesses in Xiaomi’s ability to sustain a premium automotive offering and highlighted the importance of customer experience and specialist sales infrastructure in the high-end EV market.
From Sunflower Seeds to Status Symbols: China’s Roasted‑Nut Shops Go Luxury — and Risk a Backlash
China’s traditional roasted‑nut and dried‑fruit shops have been transformed into premium retail experiences with polished stores, viral products and hefty price tags, led by brands such as Xueji. The sector’s growth is driven by packaging, product innovation and digital marketing, but rising prices and perceived homogeneity risk a consumer backlash even as market size continues to expand.
China’s “Gilded” Snacks: Why Mall‑Boutique Nuts Have Triggered a Consumer Backlash
High‑end Chinese snack brands have moved traditional roasted seeds and nuts from street stalls into glossy mall stores, prompting sticker‑shock and online backlash as prices climb into the hundreds of yuan per jin. The premium push is driven by mall costs, higher‑grade raw materials and craft processes, but it collides with entrenched consumer expectations and a category that lacks coffee‑style habitual demand.
Smartphone Recovery Delayed Until Late 2027–Early 2028, Forcing OEMs to Trade Off Cost, Performance and Innovation
Counterpoint Research warns that the smartphone market will not normalise before late 2027 and could stretch into early 2028 as rising storage‑chip costs and weak demand squeeze margins. OEMs are responding by cutting models, delaying launches, optimising high‑end configurations and considering cloud offload to reduce hardware pressure.
China’s “Snack Ambushers”: Mall Nut Shops Charge Premiums for Experience, Not Always Freshness
Popular mall-based nut chains in China have been selling ordinary snacks at premium prices by packaging them as high-end, freshly roasted products and leveraging mall footfall and influencer marketing. Rising customer complaints about high bills and questions about the authenticity of “same-day roasting” have slowed expansion and exposed risks to the brands’ pricing logic.
Mall‑based Nut Brands Turn Everyday Seeds into a Luxury Purchase — and a Consumer Flashpoint
Two mall‑focused Chinese nut chains have turned ordinary roasted seeds into high‑priced, boutique products, prompting social‑media backlash as consumers discover hefty price tags and uneven claims of same‑day roasting. The strategy — premium positioning through mall locations, sensory retailing and influencer seeding — has driven rapid expansion but now faces slowing store openings and scrutiny over whether the premium is justified.