# privacy
Latest news and articles about privacy
Total: 8 articles found
Apple Accelerates Push Into AI Wearables with Smart Glasses, Pendant and Smarter AirPods
Apple is rapidly developing three AI-focused wearables—a pair of smart glasses, a clip-or-necklace pendant and more capable AirPods—each built around a visually aware Siri and integrated tightly with the iPhone. The initiative signals Apple’s ambition to lead multimodal, AI-enabled consumer hardware while navigating technical, privacy and regulatory hurdles.
Apple’s Siri Upgrade Stumbles in Testing, Forcing Staggered AI Rollout and New Timetable
Apple has delayed and will stagger the rollout of major Siri AI features after internal tests exposed stability, accuracy and routing problems. Privacy constraints and underperforming in‑house models are slowing development, while some search and image features may still ship on schedule.
Google Turns AI Answers into a Checkout: Shopping Moves Inside Search and Gemini
Google is experimenting with a feature that enables direct purchases inside Search and its Gemini chatbot, aiming to monetise AI-driven interactions by turning answers into transactions. The initiative could reshape digital advertising and e-commerce economics, while raising privacy and competition questions.
Trump Sues Treasury and IRS, Demands at Least $10 Billion Over Alleged Tax-Return Leak
Donald Trump has sued the U.S. Treasury and IRS in Miami federal court, seeking at least $10 billion for allegedly illegal disclosure of his tax returns from his first presidential term. The suit revives long-standing disputes over presidential tax transparency, raises questions about agency handling of confidential data, and carries significant political symbolism even if large damages are unlikely.
OpenAI Tests High‑End Ads for ChatGPT — Premium Prices, TV‑Style Reporting, But Sparse Measurement
OpenAI has started selling ads in ChatGPT at premium rates comparable to high‑value broadcast inventory, offering only basic impressions and click totals to early advertisers. The company plans to develop more advanced measurement tools over time, but the current lack of granular attribution and conversion reporting limits appeal to performance‑driven buyers and poses a hurdle for competing with established ad platforms.
Apple’s new AirTag widens the net for lost things — louder, farther and greener
Apple’s refreshed AirTag, launched in China at 249 yuan, improves precision locating with a second‑generation UWB chip, extends Bluetooth range, and makes the speaker louder. The update emphasises recycled materials, deeper Apple Watch integration, and a secure item‑sharing feature for partners such as airlines, while reiterating existing anti‑stalking and privacy protections.
Apple to Recast Siri as a System‑Level Chatbot — Powered by Google’s Gemini Under the Hood
Apple will relaunch Siri as a system‑level, conversational AI called "Campos," to be unveiled at WWDC in June and shipped with iOS 27 in September. The assistant will be multimodal and deeply integrated with system apps, but its underlying model will be a customised Google Gemini running on Google Cloud and TPUs, a pragmatic deal that raises privacy, competition and strategic‑dependency questions.
OpenAI's Next Growth Engine: Could Conversation Ads Carve into Google’s Crown by 2030?
An Evercore analyst forecasts OpenAI could earn about $25 billion annually from advertising by 2030 if tests of in‑chat ads scale successfully. The move would leverage ChatGPT’s large user base and rich intent signals, but OpenAI faces entrenched competition from Google, privacy and regulatory hurdles, and the challenge of translating scale into profit.