# roasted nuts

From Sunflower Seeds to Status Symbols: China’s Roasted‑Nut Shops Go Luxury — and Risk a Backlash

China’s traditional roasted‑nut and dried‑fruit shops have been transformed into premium retail experiences with polished stores, viral products and hefty price tags, led by brands such as Xueji. The sector’s growth is driven by packaging, product innovation and digital marketing, but rising prices and perceived homogeneity risk a consumer backlash even as market size continues to expand.