
Chinaâs Lunar New Year Gold Rush: Whoâs Winning â the Bullion or the Brand?
Chinaâs preâLunar New Year rush for gold jewellery has been driven by young buyers seeking small, symbolic pieces that combine adornment with perceived investment value. The industryâs rising bullion price has amplified a split between scaleâfocused retailers that profit from widespread outlets and boutique brands that command high retail marginsâbut face limits in converting that premium into resale value.


















