# Retail
Latest news and articles about Retail
Total: 2 articles found
China’s 9.9-yuan Coffee Era Fades as Price War Gives Way to Profit Reality
The widespread 9.9-yuan coffee price point that anchored China’s retail coffee boom is receding as chains confront thin margins, rising input costs and franchisee stress. Kudi’s decision to end blanket 9.9 promotions and lift most prices signals a shift from volume-fuelled expansion to differentiated, sustainability-focused strategies across the sector.
Second‑Generation Strain: Red Bean Posts Deeper Losses as China’s Menswear Market Contracts
Red Bean forecasts a second consecutive annual loss for 2025, reflecting a broader decline in demand for traditional menswear in China. Efforts to reposition the brand and convert franchise stores to direct control have so far been overwhelmed by falling sales and squeezed margins, leaving the company at a crossroads between deeper restructuring or strategic partnership.