
From Baijiu to Bots: How Chinaâs Spring Gala Became an AI and Robot Showcase
Chinaâs 2026 Spring Festival Gala has pivoted from traditional sponsors such as baijiu brands toward AI assistants, robots and internet platforms. ByteDanceâs Doubao and several robotics firms are using the national broadcast to seed user growth and investor interest, but the technology and commercialization behind the spectacle remain nascent.


















